Wednesday, 4 March 2015

Risk Assessment

Locations

This one of the locations that me and my group have decided to use due to the concept of our music video. Our music video is  grime and we have decided to stick to conventions of what grime music videos may tend to have. The purpose of the the background is to show the lack of fun the rapper gets and what is really behind him is just a plain lifestyle. Also in this particular scene he is selling drugs and we decided this location is suitable to exchange drugs.
This is another location that me and my group have decided to use as there are some good sides to the music video where our artists talks about his fame and in order to show this although he doesn't talk about stage shows we believed if we show him performing it will blatantly show a clear juxtaposition of his fame image and the real image of him behind doors.
This stage has been chosen to be one the locations were interested to use as I have mentioned above we want to show him performing.
This is a location we have decided to use to show the bad side where he mentions he never had electricity or gas in his house and showing this specific scene shows the disorganization in his house as his mum was hardly home as well. I believe it shows the state of the house with no supervision of his mother.

Cast List

Production Schedule

Monday, 16 February 2015

Weekly Blog Fifteen

This week we have finalised all three products to a good standard. Through the past weeks I have developed my editing skills quite thoroughly and I believe I have incorporated various of generic conventions of grime videos and as well as subverting them too. For example, we incorporate the crucifix cross on our digipak and magazine cover in order to a create an interlink with the music video where he mentions God. Being able to show this shows the unique touch we have has a group to subvert the conventions of drugs, half-naked women, luxury clothing etc. Although we may have used a luxury car and jewellery in some scenes it wasn't the main focus.


Above is the completion of my magazine cover.




Above is the completion of my digipak.



Tuesday, 10 February 2015

Weekly Blog Fourteen

In this week me and my group was finalising our two other media productions digipak and the magazine advert which was done to create an interlink with the music video before people view it.  We had to ensure we had showed the codes and conventions of grime videos through the two media products.  Through the experience of looking at other types of digipaks we was able to use those ideas to be able to incorporate them into our own music video. For example, Jay'z & Linkin Park's digipak  used graffiti writing which is a generic convention we decided to take on and pursue in our own digipak too as we believe sticking to the codes and conventions would allow our intended target audience to notice what type of genre their looking into when looking at our digipak. 

Maintaining the theme of our colour black and blue for both media products was done to show a consistent and blatant approach towards the music video. The colour black was used to represent the dark side of his life in other words his past before he came the artist he is today. In comparison the colour it was used to show the clear juxtaposition of his past with the bright side of his current life we is really positive being a grime artist and having all the things he couldn't and didn't have in his past. It was essential that it was clear that the artist had a bad past with visual references as well as the lyrics as the audience visualising the scenes of him in the past would enable to them to be able to relate and empathise with the artist. As well as making it clear of his past it was also important to show them his progression of where he is today which could play a big role in influencing the intended target audience and even the secondary target audience to work towards what they want.




Here we are able denote the digipak that i got the generic convention of graffiti writing.