Weekly Blog Fourteen

In this week me and my group was finalising our two other media productions digipak and the magazine advert which was done to create an interlink with the music video before people view it.  We had to ensure we had showed the codes and conventions of grime videos through the two media products.  Through the experience of looking at other types of digipaks we was able to use those ideas to be able to incorporate them into our own music video. For example, Jay'z & Linkin Park's digipak  used graffiti writing which is a generic convention we decided to take on and pursue in our own digipak too as we believe sticking to the codes and conventions would allow our intended target audience to notice what type of genre their looking into when looking at our digipak. 

Maintaining the theme of our colour black and blue for both media products was done to show a consistent and blatant approach towards the music video. The colour black was used to represent the dark side of his life in other words his past before he came the artist he is today. In comparison the colour it was used to show the clear juxtaposition of his past with the bright side of his current life we is really positive being a grime artist and having all the things he couldn't and didn't have in his past. It was essential that it was clear that the artist had a bad past with visual references as well as the lyrics as the audience visualising the scenes of him in the past would enable to them to be able to relate and empathise with the artist. As well as making it clear of his past it was also important to show them his progression of where he is today which could play a big role in influencing the intended target audience and even the secondary target audience to work towards what they want.

Here we are able denote the digipak that i got the generic convention of graffiti writing.