We used synergy effectively through colour, iconography and the mode of address.
The two images on the left are screenshots of me and my groups digipak and magazine cover which we created for our final production. There is an appealing connection between all three media products ensuring all three products are able to identify each other using synergy. We was successful in doing this as we were able to include a variety of themes that connoted to the lyrics such as crime, love, and religion, which was an unusual theme you normally wouldn't see in grime videos. The main colours we used in both the digipak and magazine video were black and blue which was to connote the idea of having a dark side. Black was to symbolise him having a bad past and the blue to represent his present lifestyle of him being a superstar. When making decisions of what costumes to pick for our character to wear we denoted he was associated with the colour black and red so we wanted to take our imagination and create a similar but different approach of the character using different costumes and colour. We was able to represent his happiness and current situation in the magazine cover through the luxury watch that he wears. Whereas in the digipak we are able to denote his past through a wide shot where he is sitting down in council flats where that idea isn't shown in the magazine cover. Although that aspect is shown there is a clear interlink as we use the same font in both media products which was Bronx graffiti which was done to create the idea of hoodlum aura which will attract the intended target audience of young black males. The theme of religion is used in all three media products through the iconography of crucifix cross which was done in order the final production to be advertised by the magazine advert and also the digipak. It was important to ensure all three media products were similar in a way so they can all be identified for the purpose of the music video. For example, having bright colours through the digipak and magazine advert wouldn't be ideal and wouldn't relate to the video when watched as the audience get a different feeling from the two media products which lured them into watching the music video.
We also wanted to a create a clear juxtaposition of innocence and his hood lifestyle. In the digipak we can denote him opening up his hands which signifies forgiveness and was the action of bringing the religion theme to life. A Jesus cross is on the CD and also placed in the magazine advert above his head and is done to show the seriousness of how important religion is to the artist as we ensured it is supported by the lyric where he talks about God.
This is screenshot from our final production of our artist in the studio. With this close up of him rapping into the the mic with his eyes close was done with the intentions of showing passion for music. This also shows he is a hard worker of practising and expressing his feelings behind of scenes of working towards where is today which sends out a message to the intended target audience to keep pushing forward to get to wherever they want to be.
Here, we used a low angle shot to show the superior power he has rapping to the camera this a convention we decided to agree and include into our final production. Here we are able to see he is with his friend having fun and is later on in his life where he isn't isolated like he was in past where he says his mum and dad was hardly there for him. The black clothing connotes the past will always stick with him despite moving on and being who he is today.
This medium wide shot shows the character with his hand on his head representing the stress and frustration he's going through. The dark lighting signifies the turbulent period the artist is going through. We were able to to relate this shot with the lyrics of his mum leaving home alone most time as this shot shows isolation and how he is separated from society.
This is a medium wide shot where we denote a the artist with his sister playing on the iPad. We have added of the effect black and white to represent the past which supports the lyrics when he mentions he felt like his sister was the only one there for him. The theme of love is shown here through the strong bond you denote in the scene.
This a close up of the artists face which was done to be able denote his facial expression which seems about down an depressed. The black hooded jacket shows the rebellious action he has in him with the colour having connotations of evil. Even though, we have showed his religious side and we have represented him with that clothing in order for the intended target audience to empathise with the character as they'll able to relate to the scene.
In this scene is a birds eye view of the artist sleeping with his hoody which was to symbolise the isolation and support the lyrics of not being able to sleep because of the his house being too cold to sleep but as we cannot physically show his house is cold we had to improvise and use our imaginative by using clothes to cover himself to symbolise he is cold. This specific scene subverts the theme of love as love isn't shown through the situation we denote him in.
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