Digi-Pak Analysis

This is an example of digipak and has many codes and conventions of a professional music digipak. The main image is an image of the artist 'Rihanna' where we denote an extreme close up of her face with her red hair covering her right eye. Here, I believe this is done to hide an identity the audience isn't aware of which brings a big attention to the audience. Also, with the blatancy of the red hair of her eye I believe the colour has connotations of love & this could subliminally tell us love is protecting her eyes. In addition, I believe the effect of the extreme close up was to ensure she is portrayed as an innocent looking sexy female due to the subverted stereotype of the Laura Mulvey's male gaze theory how females bodies and used for the pleasure of mens eye sight. Rihanna closing her eyes shows her feminine aspects and shows her beauty in a calm mannered without any revealing sexuality poses. We also denote Rihanna's mouth slightly open where we see her white teeth which perfectly juxtaposes with the red lipstick. I believe her white teeth is shown slightly to reveal the purity within her smile and most importantly in herself. With her mouth being slightly open also brings a sexual seductive side of her with her eyes also being closed shows this and make her seem mysterious. Pink light roses are used to cover her CD. Roses are in connotations with love and because it is put on the CD which is a circle inputs the idea her love for roses or the roses that are in connotations with love is everlasting. Furthermore, we denote Rihanna laying in a bunch of roses where she is wearing a white dress that covers her chest and below hiding the sexual part of her body. The fact the dress is white gives us the impression of gentleness love and respect she has for her body. I believe the way she is laying down gives a sexual approach from men with her open arms and chest towards her face. This could attract men sexually due to exposure of her hands could subliminally give males the impression she's giving the helping hand to be seduced by them. This sexual pose can also be seen differently with females being inspired to look like her with her beautiful smooth skin. This shows the versatility of Rihanna grabbing two types of audience in doing one aspect theme of love that can appeal to both genders.

This is another example of a digipak and has many features. The top right image shows us the artist in a studio with a guitar in her hand. This shot tells the originality she is built in with espescially she has no make-up which may also show she has natural beauty. This can be contradicted with eh image below where we denote a close up of the artist where this time she wears make-up. This may shows insecurity in a sense has she may feel she has to hide her real self. It could also be seen differently that she is a versatile artist with the range of differences in all for images. Ellie Gouldings looks in all four images subvert Laura Mulvey's theory of females are sexualised objects for male attention. I say this because of ther natuarl looks and lack of exposure to any sexual parts of her body. We also denote her sitting in the country side we shows us she keeps her songs original and fresh meaning its unlikely for her to be auto tuned which grabs the attention of the audience who love originality. Also, with her being outside shows the freedom she has in her music which has a positive affect on the audience in making feel if they listen to her music they also have freedom.

This is another example of a digipak which has many conventions of of one. This digipak includes a lot of hoodlum style with the various of graffiti prints placed on the image. In the top right corner of the digipak we denote the main font which is written in stencil font in capital letters which is appealing to the audience with the blue outline on the words with the filling of white in the 3D writing. This connotes the creativity of music that is likely to feature in on the CD. I believe this because of the various of instruments like piano, drums, guitars etc. that is placed behind the font. This imagery is effective as it brings out the rock theme with bubble 3D writing and many instruments attached together to show how music can be improvised with the variety of equipment you can access. The majority of the colour on the CD is blue with black being the minority shown on the left hand side of the CD; this could connote the dark side they have in them as black dots are spread throughout the blue side of the CD. Also, we denote the 'N' in the 'LINKIN' are reversed 'N's' we shows the rebellious side of the artists which goes back to them reaching out to the hoodlum style audience.