Week Three - Blog Reflection

In the third week of media studeies we were taught about Richard Dyer's theory which included information about how stars are seen. For example, there were four types of stars which were stars as cconstructions, stars as products, stars as embodiments and stars as personalities. This theory shows you how stars are portrayed. For example, stars as constructions are stars who have been moulded by record labels into being a different version of themselves. An example, would be Pharrell who was a grime artist who is now sings and known for his famous popular latest song called 'Happy'.

In addition, he's theory on a whole basically shows us about how artists change their style over the years as they go past. For example, Beyonce dances alot in her R&B music videos but in a couple years when she's older she'll probably have to cut down on her dancing and produce less upbeat tunes for her to suit her body and voice.

For my video I will  be using stars as embodiments for my artist Yungen as he I believe he set the culture of being different with grime videos with versatility of not including the conventional features such as money, jewellery, drugs, luxury cars and half-naked girls like you would normally see. An example of grime videos that include one of the conventions are:

Nines - Money on my mind. In this video at 1:14 seconds we denote a wide shot of red ferrari which suits the conventions of luxury cars. A screen shot is below.

Naira Marley and Lumi - Praise & Worship. In this grime video at 4:15 seconds we denote a high angle of two girls naked in the bath tub kissing. I believe the high angle shows how low they are of themselves as you'd usually see two opposite sex doing that action. A screen shot is below.

Suspect - Ride N Murk Sh*t. At 2:37 seconds we denote a wide shot of cash all over the table which suits the conventions of grime videos. I have inserted a screen shot below.

To conclude, as you can see I have produced three grime videos that use the conventions that I have mentioned that grime videos usually include.